![]() ![]() Most observers now rate WeChat as offering a superior user experience than its western counterparts today and its innovative features are now being copied by others.īut how did WeChat gain such a strong market position? While some aspects of the WeChat story are well known, there is virtually nothing written about how WeChat works from the inside. This is in large part because its founder, Allen Zhang, despite enjoying rock-star status in China, rarely gives interviews. In this article, we provide an analysis of WeChat’s internal innovation process, how it created the original product, how it stays abreast of user needs and how it remains innovative and agile even though it has more than 2,000 employees. The article is based on exclusive interviews with Allen Zhang and ten other senior executives, as well as extensive desk research. WeChat was the brainchild of Allen Zhang, a legend in China’s tech sector. Zhang created Foxmail in the late 1990s, and when his company was bought by Tencent in 2005 he led the development of QQ Mail, which became one of China’s top mail service providers. ![]() In 2010, with mobile messaging starting to take off, Zhang formed a skunkworks operation: 10 people working in a ‘little dark room’ in Guangzhou, one-and-a half-hour’s drive from Tencent’s head office. Zhang’s team was in competition with another internal team who were also creating mobile messaging applications. The new offering competed directly with Tencent’s existing Mobile QQ (originally a desktop messenger service and the cornerstone of its social networking and gaming services at the time). #Profile tencent china 900b wechat 259bstreetjournal freeĪnd the notion of a free messaging service was not popular with the giant mobile operators, as they were making good money from SMS services. #Profile tencent china 900b wechat 259bstreetjournal free.#Profile tencent china 900b wechat 259bstreetjournal software. ![]()
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